New Intelligence Agency Ad Draws Controversy

The new ad (above) is drawing controversy

LOS ANGELES — A new print ad for a private intelligence communications agency featuring a nude model  is drawing some heat from critics.

The ad, that features the logo of GCIS (Griffith Colson Intelligence Service), shows a nude female laying atop the GCIS logo, with text that reads: “We know how to gather intelligence”. The agency, which is known for their female officers, is accused of playing on one of the tools of the intelligence trade; the honeytrap. GCIS is the parent company of it’s Israeli intelligence communications unit, Machaseh Security Service.

The criticism comes on the heels of a ruling on sex for secrets by a Jewish Rabbi.

Rabbi Ari Shvat, an expert on Jewish law and modern politics, says Israeli women can sleep with the enemy in the interests of national security.

The scholar has found that it is not a breach of Jewish law for a woman to seduce terrorists and other dangerous enemies in order to gain vital intelligence to save lives.

The scholar’s views on “Illicit Sex for the Sake of National Security” were published in Tehumin, the annual journal of the Zomet Institute in the West Bank, which researches the application of Jewish law to such modern-day issues as technology, medicine, politics and security.

A spokeswoman for GCIS denied the parallel.

“We are a communications support network”, said Nava Adler, a spokeswoman for the agency, “There is no intention to suggest anything other than what you see in the ad. It was a team of our female GCIS officers that developed the ad”.

Adler said the ad would stay and that it would not be pulled, despite the controversy.

A spokeswoman for one online blog said that the ad “is selling sexual objectification.”

“This ad [reinforces] for millions of wives, daughters and sisters across the country that you use your sex appeal to get what you want,” the spokeswoman said. “If anything, this ad proves that we’ve regressed rather than progressed over the last several years.”

According to an advertising and marketing consultant, the ad is a brilliant move.

“This ad by GCIS already succeeded in what it was created to do. It got attention”, said Brett Wyndham, “When you see how embattled the private intelligence and security industry is, this is really brilliant because there is no scandal or misconduct. It was designed, I think, to get attention and that is what it accomplished”.

THIS ARTICLE FIRST APPEARED ON THE ISRAEL STAR CHRONICLE – CLICK HERE TO REVIEW IT.

CLICK HERE TO GO TO THE GCIS WEB SITE

About securityteknews
Ralph Thomas is author of over 32 books on various aspects of conducting investigations, founder and director of The National Association Of Investigative Specialists,CEO of Thomas Investigative Publications, Inc, The Spy Exchange And Security Center and SpyTek Wholesale Imports. Thomas is a member of the Executive Security Council of Griffith Colson Intelligence Service, a private intelligence agency. Thomas's latest project is NAIStv on the Griffith Media TV Network. He has also developed A Native American Store in Georgetown Texas called Tribal Impressions. You can review his person home page off of: http://www.pimall.com/thomas

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