Using Facebook Graph Search: A Case Study

Facebook Graph Search will change the way clients find investigators. Get optimized now by following this social media case study and how-to.

1 - facebook-graph-search-for-private-investigators-main-imageIn the beginning, there was News Feed. Then Facebook gave us Timeline.

Now, Zuckerberg et al are introducing Graph Search, an innovative search tool that will organically lead prospective clients  to your Facebook page using their “social graph”—a map of sorts that depicts users’ social network connections.

We all want to be found, right? That’s why there’s no better time for PIs to get acquainted and optimized for Graph Search, in advance of its global launch.

For several years, I’ve been a social media consultant and part-time blogger for businesses large and small and various industries (including quite a few PI firms). I get a lot of blank stares when I share a new social media or internet marketing tactic. I like to describe it as the “not again?!” face, an expression that suggests that the listener’s brain cannot absorb any new information about the ever-changing world of social media marketing.

I really do feel you! But for me, the power of Graph Search isn’t overwhelming. It’s exciting… so exciting, in fact, that I created this quick case study and how-to using an international business—Wymoo Private Investigation Company—and a local business—Long Island Private Investigator.

After examining their pages with a magnifying glass, I came up with a few recommendations that you can easily implement to get maximum exposure and inbound leads from the upcoming Graph Search launch.

What is Facebook Graph Search, and why should you care?

In previous years, Facebook’s search bar wasn’t anything to write home about. It only returned results that actually matched a term. For example, if I searched for the term “private investigator,” the results only returned people, pages, and places named “private investigator.”


About securityteknews
Ralph Thomas is author of over 32 books on various aspects of conducting investigations, founder and director of The National Association Of Investigative Specialists,CEO of Thomas Investigative Publications, Inc, The Spy Exchange And Security Center and SpyTek Wholesale Imports. Thomas is a member of the Executive Security Council of Griffith Colson Intelligence Service, a private intelligence agency. Thomas's latest project is NAIStv on the Griffith Media TV Network. He has also developed A Native American Store in Georgetown Texas called Tribal Impressions. You can review his person home page off of:

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