How Private Investigators Can Help Protect a Brand’s Intellectual Property

 

photo by Michal Hvorecky

Counterfeiting costs the world economy billions, funds extremism, and endangers countless lives.

Here’s how professional investigators can help protect companiesand consumers.

Counterfeiting is a huge global problem, accounting for an estimated  $600 billion annually, or as much as 5-7% of global trade.

Some have called it the world’s second oldest profession. Roman historians wrote of counterfeit coins, and artifacts may have been forged or altered to increase their value as early as the Egyptian and Babylonian empires.

Counterfeiting is theft — an infringement of the legal rights of an owner’s intellectual property. Popular goods such as clothing, purses, DVDs, footwear, CDs, electronics, drugs, and software are manufactured and illegally sold under a brand’s name, without the permission of its owners — a black market that costs the world economy billions.

The Hidden Costs of Counterfeiting

Think counterfeiting is no big deal? Consider this: Selling fraudulent products can have serious economic impact, support organized crime and terrorist activities, and even result in injury or death. Here’s how:

Economic Impact:  A brand’s equity is tarnished because its exclusivity is diluted as fakes flood the market. High-end goods are sometimes purchased as a demonstration of a consumer’s wealth. Why buy the brand if others assume that it’s fake?

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About securityteknews
Ralph Thomas is author of over 32 books on various aspects of conducting investigations, founder and director of The National Association Of Investigative Specialists,CEO of Thomas Investigative Publications, Inc, The Spy Exchange And Security Center and SpyTek Wholesale Imports. Thomas is a member of the Executive Security Council of Griffith Colson Intelligence Service, a private intelligence agency. Thomas's latest project is NAIStv on the Griffith Media TV Network. He has also developed A Native American Store in Georgetown Texas called Tribal Impressions. You can review his person home page off of: http://www.pimall.com/thomas

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